Building humanity into brand experiences

Tuesday, 31 May at 1:00 PM

A-2: Creativity Stage    View Map

In this session...

How the latest technology changes the way to engage customers, and enhance the quality of experience.
Google's guiding principle number one is to 'Focus on the User and all else will follow'. Here we look at the application of this philosophy to the development of creative work and beyond at both Google and IDEO.

Presented with


Speakers

Shunsuke Ishikawa Design Director IDEO
Joe Fry (Dr.) Creative Strategy Google Asia Pacific